Can you Trademark a Word or Phrase?

I’m surprise to find that the article I read the other daythe article I read the other day has inspired a second article by me, but here we are. Something else that interested me in the article was the fact that Michael Buffer, has become a millionaire by licensing the trademark for the phrase Let’s Get Ready to Rumble. It’s probable that you read that in your mind in a very specific voice, and that voice is Michael Buffer’s. Buffer, a boxing and wrestling ring announcer, became famous for his catchphrase, delivered in his unique style. In 1992 he registered the phrase as a trademark, and since then has earned about $400 million from it.

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Ye Olde Thorn in My Side

Ye Olde English

How do you pronounce that phrase? Some people might argue about whether the e in Olde should be pronounced, but no-one would dispute how to pronounce the other two words. Would they…?

It seems reasonable to assume (as I did for a long time) that Ye is pronounced with a y sound (as in you) at the beginning of the word, but here’s the thing:

That’s not a y. Continue reading