All the feels.

#AlltheFeels

Your Facebook or Twitter feed no doubt features a few occurrences of this phrase. And you know, it’s fine, in the right place. A picture of two otters holding hands. A baby and a puppy playing. Manipulative, schmaltzy John Lewis Christmas adverts (I haven’t seen the latest one, but I gather it’s about a family buying a dog a trampoline for Christmas). Those situations which give you a nice warm feeling inside for a brief time.

As I’ve noticed it being used more and more though, I tried a little experiment. I searched for “All the feels” on Facebook (that’s about the extent of my social-media penetration), and the first five public posts brought up the following: Continue reading →