I React to: YouTube English!!

Earlier this afternoon, on my lunch break, I came upon the following article: “21 Insane Ways Celebrities Get (and Stay) Rich.” I can’t really recommend it. Some of the items are mildly interesting, but could hardly be described as insane, unless you consider selling a business at a profit insane. I did find one thing curious though, and that was the following sentence about Jake Paul, who is apparently a YouTube star:

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All the Feels

All the feels.

#AlltheFeels

Your Facebook or Twitter feed no doubt features a few occurrences of this phrase. And you know, it’s fine, in the right place. A picture of two otters holding hands. A baby and a puppy playing. Manipulative, schmaltzy John Lewis Christmas adverts (I haven’t seen the latest one, but I gather it’s about a family buying a dog a trampoline for Christmas). Those situations which give you a nice warm feeling inside for a brief time.

As I’ve noticed it being used more and more though, I tried a little experiment. I searched for “All the feels” on Facebook (that’s about the extent of my social-media penetration), and the first five public posts brought up the following: Continue reading